Tune into TVNZ Channel One every Wednesday night at 7:30pm for the first episode of MasterChef New Zealand

MasterChef will be a huge hit in New Zealand, as it was in Australia late last year where the final attracted an astounding 4.9 million viewers!

Fisher & Paykel's kitchen appliances were specially chosen by MasterChef New Zealand to be used on set and behind the scenes. They recognised that our products would provide the style, durability and flawless performance that they required for their show. And tonight you will see these appliances in action!

We are also supporting the phenomenon with our own TVCs, city centre billboards, print ads, website pages and a great in store promotion. You will be sent written details about our sponsorship tomorrow and all the POS will be with in stores by the end of next week.

Please visit our dedicated MasterChef section http://www.fp.co.nz/nz/masterchef/